.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to snagging billions in financial backing yearly, have brought up nearly $360 thousand until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That downturn is because of market saturation, improved regulative tensions, and also economical uncertainties.ADWEEK spoke with five VCs who remain to acquire adtech business, regardless of these difficulties, concerning what they are looking for and what they stay clear of. Possibly unsurprisingly, these real estate investors are actually targeting chances in privacy-focused innovations and also industry-specific locations like hooked up television.